Free website audit for startups Find the friction between a visit and an enquiry.

29 checks across conversion, clarity, UX, SEO and performance, with Google metrics when available. Get three priorities, the evidence behind them and a way to verify each change. Add your goal for suggestions tailored to your audience.

No signup. Results appear in seconds; Google's speed test follows shortly after.

How the free website audit works

  1. Step 1

    Enter your URL

    No signup. We fetch your page the way a first-time visitor's browser would.

  2. Step 2

    Get evidence, not guesses

    Each check shows exactly what we found — your H1, your CTAs, your load time — and the specific fix.

  3. Step 3

    Add your goal (optional)

    Share your audience and goal, and AI rewrites the priorities and copy suggestions for your business.

  4. Step 4

    Share and act

    Copy a link for your team, download a PDF, or email yourself the action plan.

What the audit checks: 29 checks in 5 areas

Startups rarely lose visitors to one big problem. It's usually a vague headline, a buried call-to-action, a missing testimonial and a slow hero image together. The audit covers all of them in one pass.

User Experience20% of score

  • Mobile viewport: The page is configured to render properly on phones.
  • Heading structure: Logical H1 → H2 → H3 sections that make the page scannable.
  • Image alt text: Images describe themselves to screen readers and search engines.
  • Broken links: A sample of internal links is tested for errors.

Conversion Flow25% of score

  • Call-to-action in the hero: Visitors see a clear next step before they have to scroll.
  • Focused calls-to-action: A small set of consistent actions instead of many competing ones.
  • Social proof: Testimonials, reviews or customer logos that build confidence.
  • Contact path: A form, phone, email or contact page that makes reaching you easy.
  • Privacy policy link: A visible privacy policy, which visitors expect before sharing details.

Content Clarity20% of score

  • Headline clarity: An H1 that states what you offer in a few specific words.
  • Content depth: Enough explanation for a first-time visitor to understand the offer.
  • Readability: Short, scannable sentences instead of dense paragraphs.
  • Search snippet (meta description): A 70–160 character summary that sells the click in Google results.

SEO Basics15% of score

  • HTTPS: The site is served securely, a ranking and trust signal.
  • Title tag: A 30–60 character title that fits in search results.
  • Single H1: Exactly one main heading describing the page.
  • Indexable: No robots meta tag is blocking the page from Google.
  • Canonical URL: A canonical tag that prevents duplicate-content confusion.
  • robots.txt & sitemap: Crawl instructions and a sitemap search engines can find.
  • Structured data: Schema.org markup that helps Google and AI answers understand you.
  • Social share preview: Open Graph title and image, so shared links look good.
  • Language attribute: The page declares its language for search engines and screen readers.

Performance20% of score

  • Largest Contentful Paint: How fast the main content appears (good: under 2.5s).
  • Interaction to Next Paint: How quickly the page responds to taps and clicks (good: under 200ms).
  • Cumulative Layout Shift: How much the layout jumps while loading (good: under 0.1).
  • Total Blocking Time: How long scripts freeze the page during load (good: under 200ms).
  • Server response time: How quickly your server starts sending the page.
  • HTML size: Whether the HTML document itself is lean enough to load fast.
  • Image dimensions: Images reserve their space so the layout doesn't jump.

A conversion audit, not just an SEO checklist

Ranking higher doesn't help if visitors leave without acting. Generic SEO tools grade a SaaS homepage and a dental clinic against the same list. This audit starts with the questions a first-time visitor asks: what is this, is it for me, can I trust it, and what do I do next?

Tell us your business type, audience and goal, and the report is judged against that goal. Findings about bookings, trials or sales come first, and suggested headlines are written for the people you're trying to reach.

Real performance data from Google

Speed scores come from Google PageSpeed Insights, not an estimate. You see Largest Contentful Paint (good: under 2.5s), Interaction to Next Paint (good: under 200ms) and Cumulative Layout Shift (good: under 0.1), using real-user Chrome data when it exists and a mobile Lighthouse test when it doesn't.

Every finding shows its evidence, so you can check our work. Anything we couldn't measure reliably is marked “not measured” rather than counted against you.

Website audit FAQ

Is the website audit really free?

Yes. There's no signup and no credit card. You can run several audits an hour, and repeat audits of the same page within 24 hours load instantly from cache.

What does the website audit check?

It runs 29 checks across five areas: conversion flow (calls-to-action, social proof, contact path), content clarity (headline, depth, readability, search snippet), user experience (mobile viewport, headings, alt text, broken links), SEO basics (title, indexability, canonical, sitemap, structured data, social previews) and performance (Core Web Vitals from Google).

How is the audit score calculated?

Every check passes, needs attention or fails, weighted by how much it affects results. Checks roll up into five category scores, and the overall score weights conversion flow at 25%, content clarity, user experience and performance at 20% each, and SEO basics at 15%. The performance score blends Google's mobile PageSpeed score with our own speed checks.

Where does the speed data come from?

From Google PageSpeed Insights: a Lighthouse test on a simulated mobile phone, plus real-user Core Web Vitals from the Chrome UX Report when your site has enough traffic. It's the same data Google uses to judge page experience.

How is this different from a generic SEO checker?

Most checkers grade every site against the same SEO list. This audit leads with conversion and clarity, shows the evidence behind each finding (your actual headline, CTA labels and meta description), and — if you share your business type, audience and goal — uses AI to judge the page against that goal and suggest replacement copy.

Does it work with React, Vue or other JavaScript-heavy sites?

The audit reads the HTML your server sends, which is also what many crawlers and link previews see first. If your content only appears after JavaScript runs, the report says so and excludes the checks it couldn't measure instead of marking them as failures.

Do you store my website data?

The report is saved for six months so you can share its link; anyone with the link can view it. We only store your email address if you ask us to email the report. The crawl reads public pages only — the same thing any visitor sees.

Can you fix the issues the audit finds?

Yes. Arahita Labs builds and optimizes websites for startups. Book a free strategy call from your report and we'll turn the findings into a prioritized plan.

Want a human review instead? Talk to our team.